Someone just purchased a product
● just now
Free Shipping on orders over £80 30-Day Easy Returns Authorised UK Reseller 10% off your first order — code AUG26OFF10

Privacy policy

Privacy Policy

Last Updated: 23 June 2026

Introduction

TheDailyEquip ("TheDailyEquip", "we", "our", or "us") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains what personal information we collect when you visit thedailyequip.co.uk, place an order, or otherwise interact with us, how we use that information, who we share it with, and what rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this policy carefully. If you have any questions, you can contact us at any time by visiting our Contact page. For a plain-language summary of your data rights, please also visit our Data Protection & Privacy page.

Who We Are

TheDailyEquip is the data controller for the personal data collected through this website. Our registered address is:

TheDailyEquip
188-196 Regent Street
London, W1B 5BT
United Kingdom

You can contact our data team via the Contact page.

What Personal Data We Collect

We collect the following categories of personal data when you use our website or place an order:

  • Identity data: First name, last name, username or similar identifier
  • Contact data: Email address, delivery address, billing address
  • Transaction data: Details of products purchased, order value, payment method type (we do not store full card numbers — payments are processed by Shopify Payments/Stripe)
  • Technical data: Internet Protocol (IP) address, browser type and version, time zone setting, browser plug-in types, operating system, and platform
  • Usage data: Information about how you use our website, including pages visited, products viewed, and time spent on pages
  • Marketing preferences: Your preferences in receiving marketing communications from us and your communication preferences
  • Cookie data: See our Cookie Policy for full details

We do not collect any special category personal data (such as race, ethnicity, health information, or religious beliefs). We do not collect data about criminal convictions or offences.

How We Collect Your Personal Data

We collect data through the following means:

  • Direct interactions: When you create an account, place an order, subscribe to our newsletter, or contact us
  • Automated technologies: As you interact with our website, we automatically collect technical and usage data using cookies and similar tracking technologies
  • Third parties: We may receive data from analytics providers (e.g. Google Analytics), payment processors (e.g. Stripe), and advertising networks

How We Use Your Personal Data

We use your personal data for the following purposes and on the following legal bases:

  • To process and fulfil your orders (contractual necessity): processing payment, arranging delivery, sending order confirmations and tracking updates
  • To manage our relationship with you (contractual necessity / legitimate interest): responding to enquiries, providing customer service, and handling returns
  • To improve our website and services (legitimate interest): analysing usage data to understand what our customers want and to improve our electronics product range
  • To send marketing communications (consent or legitimate interest): only where you have opted in, or where we have a legitimate interest in informing existing customers of similar products
  • To comply with legal obligations (legal obligation): including fraud prevention, tax record-keeping, and responding to legal requests

Who We Share Your Data With

We may share your personal data with the following categories of third parties:

  • Shopify Inc.: Our e-commerce platform provider, which processes data on our behalf under strict data processing agreements
  • Payment processors: Stripe and/or PayPal, which handle payment data in a PCI-DSS compliant environment — we never see or store your full card number
  • Logistics and courier partners: To enable delivery of your orders
  • Analytics providers: Google Analytics (anonymised IP addresses)
  • Legal and regulatory bodies: Where required by law

We do not sell, rent, or trade your personal data to any third party for marketing purposes.

International Transfers

Some of our third-party service providers (notably Shopify Inc., based in Canada) may process your data outside the UK or European Economic Area. Where this occurs, we ensure that appropriate safeguards are in place (such as the UK's International Data Transfer Agreement or equivalent adequacy decisions) to protect your data to the same standard as under UK GDPR.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying legal, accounting, or reporting requirements. Order data is retained for 7 years in line with HMRC requirements. Marketing consent records are retained until you withdraw consent. If you request erasure of your data, we will action this within 30 days subject to any overriding legal obligations.

Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

  • Right of access: To receive a copy of the personal data we hold about you
  • Right to rectification: To have inaccurate or incomplete data corrected
  • Right to erasure ("right to be forgotten"): To request deletion of your data in certain circumstances
  • Right to restriction of processing: To ask us to suspend processing of your data in certain circumstances
  • Right to data portability: To receive your data in a machine-readable format
  • Right to object: To object to processing based on legitimate interests or for direct marketing purposes
  • Rights related to automated decision-making: We do not use fully automated decision-making that produces legal or similarly significant effects on you

To exercise any of these rights, please visit our Contact page. We will respond within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

Security

We have implemented appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. All data is transmitted over encrypted HTTPS connections. Payment data is handled exclusively by PCI-DSS compliant processors. We regularly review our security practices and update them as technology evolves.

Cookies

Our website uses cookies to enhance your browsing experience and to collect analytics data. For full details on which cookies we use, why, and how to opt out, please see our Cookie Policy.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of our website after any changes constitutes acceptance of the updated policy.

Contact Us

For any privacy-related questions or to exercise your data rights, please visit our Contact page.